ui/ux design
Designing an easy goals saving tool for Scotiabank
Scotiabank needed a way for customers to understand how they can invest to save up for their goals.
Project Lead/Lead Designer: Sarah Saymour
Designer: Caroline Bockneck
Developers: Brian Devet, Denald Demirxhu
I designed the Goal Savings tool to be a simple yet delightful experience, for both users who have just started on their savings journey and those who are investment pros. The dynamically changing graph, complete with mouseover details, is one way I simplified the overall UI while keeping a tight focus on the UX and user journey. Besides the concept and UI/UX design, I was also responsible for designing the icons in Scotiabank’s branding style, and for creating the playful animations.
Photography and editorial — Natasha Savicheva
Made on Tilda