Multidisciplinary designer working in the industry for 7+ years with a focus on UI/UX, brand, and motion design.
Sarah Saymour, Résumé
Multidisciplinary designer working in the industry for 7+ years with a focus on UI/UX, brand, and motion design.
Sarah Saymour, Résumé
Mar 2022 – Present
Toronto, ON
Mar 2022 – Present
Toronto, ON
Product Designer,
As the sole product designer at Tucows Domains, I worked with various teams to create and redesign websites.
  • Led the redesign of all 6 Tucows product websites: OpenSRS, Ascio, Enom, Hover, Registry, and Domains
  • Implemented demos, prototypes, and other design assets for new Storefront and Hosting products
  • Collaborated with logo designer to extend the brand into the digital space
  • Constructed a design infrastructure system from scratch for all of Tucows digital products — using Figma to create a full list of components, variants, and themes in coordination with development
  • Introduced and implemented accessibility standards to the product workflow, reworking branding guidelines to replace old typefaces and colours with new, accessible colour systems and typography scales.
  • Mentored a graphic design colleague, teaching her Figma, UX Research, & UI/UX principles, as well as helping her understand diversity and inclusion within the context of design (selecting photography, iconography, illustrations, etc).
Dec 2021 – Mar 2022
Toronto, ON
Dec 2021 – Mar 2022
Toronto, ON
User Experience Designer,
PIVOT Design Group
Conducted design research and design for variety of clients:
  • UI/UX design, photography selection for Share Lawyers new mobile friendly website.
  • Researching and interviewing chronic pain patients for a new app.
  • Motion design and illustration for PIVOT website and social media
Nov 2020 – Dec 2021
Toronto, ON
Nov 2020 – Dec 2021
Toronto, ON
Lead Digital Designer,
Rich Media
Digital, Visual, and Motion design for a variety of well known financial clients
  • Led team in creating 6 new CIBC videos using After Effects
  • Created character designs for Manulife’s MOne project and introduced DUIK workflow to animate a variety of scenes
  • Animated and designed seasonal holiday videos for Rich Media’s social media
  • Designed storyboards for US Bank’s new credit card video and created illustrations to match brand guidelines
  • Created design and front-end development for Sonnet Insurance’s new feature, Sonnet Connect. Coordinated with developers to implement tool and test for accessibility.
  • Created accessible PDFs using InDesign, PAC, and Adobe Acrobat for TD Life Insurance (also created an internal, company-wide checklist and guide for employees to ensure PDFs follow AAA Accessibility guidelines)
  • Assisted in front-end development and debugging for TD Term Life Insurance Quoter tool
Jan 2020 – Mar 2020
New York City, NY
Jan 2020 – Mar 2020
New York City, NY
Marketing Designer,
Penguin Random House
Motion graphics, book design and mockup design for various social media and marketing projects, under the Penguin Books, Penguin Press and Penguin Classics imprints.
  • Created motion promos for new releases for Facebook, Instagram, and Twitter
  • Edited author interview videos, adding motion graphics and design elements, for use on social media
  • Created banners and designed images for authors to use on their social media pages
  • Designed creative quote templates for Marketing teams to use as promos for new released books
  • Designed print mailers, including sticker sheets and book jackets
  • Assisted in post production, such as book packaging and event giveaways
  • Designed Book Galleys / Advanced Reader Copies
Jun 2015 – Nov 2020
Mississauga, ON
Jun 2015 – Nov 2020
Mississauga, ON
Art Director & Designer
Freelance Work
Brand strategy, illustration, and visual design for multiple clients, including:
  • Hahn Games — Created new branding, designed/illustrated board game and cards.
  • AT Creative — Redesigned website, designed brands, digital & print marketing.
  • Canada Zakat — Rebranded identity, designed marketing materials.
Feb 2020 – Apr 2020
Oakville, ON
Feb 2020 – Apr 2020
Oakville, ON
Teaching Assistant
Sheridan College
Assisted professors in coursework and exams.
  • Invigilating and grading exam for YSDN course (Research in Design)
  • Marking multiple choice questions
  • Marking essays on design research projects
  • Evaluating and marking reflection journals on course readings for YSDN course (History & Development of Typography)
  • Evaluating and marking research proposals for student's term projects for YSDN course (History & Development of Typography)
Jan 2017 – Mar 2017
Washington, D.C.
Jan 2017 – Mar 2017
Washington, D.C.
Graphic Designer,
Active Minds
Worked with communications department to create print, digital, and social designs and content.
  • Created illustrations for social media use.
  • Implemented WordPress website
  • Redesigned brand and logo for internal use
  • Designed digital and print layouts
May 2014 – June 2014
Oakville, ON
May 2014 – June 2014
Oakville, ON
Graphic Design Intern,
Pigeon Brand Design
Designed websites and mockups, selected stock photography for mockups
  • Designed and illustrated email layouts
  • Post production work (assembling package design prototypes)
  • Assisted in design work for Tim Hortons new design
Sep 2017 – Jun 2019
Toronto, ON
Sep 2017 – Jun 2019
Toronto, ON
Master of Design,
York University
Received York Graduate Fellowship, York Graduate Scholarship
Thesis — Role of Design in Picturebooks: Meaning, Image-Making, Typography
Sep 2011 – Jun 2015
Oakville & Toronto, ON
Sep 2011 – Jun 2015
Oakville & Toronto, ON
Bachelor of Design, Hons
Sheridan College & York University
Thesis — Media Fauna: Human & Wildlife Boundaries in Urban Environments
Talks & Conferences
Mar 2017
Toronto, ON
Mar 2017
Toronto, ON
Panelist, Intersections - Cross-sections Conference
Ryerson University
  • Panelist for the “Reinscribing Space” session
  • Presented my work titled “Between Boundaries”
  • Gave a talk on my design work and essays discussing Canadian/South Asian diaspora in the context of visual culture.
  • Answered questions relating to identity and design as part of the panel
As a multidisciplinary designer with a research background, I have a wide range of skills for every stage of the design process.
  • Quantitative Research Methods

    A/B testing

    Data gathering

    Data visualization


    Accessibility/Usability testing

  • Qualitative Research Methods

    Planning & conducting user interviews

    Card sorting

    Competitive analysis/Landscape review

    Affinity mapping

    Journey mapping

    User flows & testing

    Synthesis & Analysis

  • Workshops (Preparing & Leading)
    Co-Design workshops
    Ideation & Brainstorming workshops
    Discovery workshops
    UX design workshops (activities include affinity diagramming, forced ranking, storyboarding, role-playing, emotional journey mapping, post-ups, timed wireframing/sketching)

  • Product Design

    User experience (UX) design

    User interface (UI) design

    Responsive visual designs

    Wireframing, low/high fidelity screens, prototypes

    Creating design systems (e.g., UI kits, component libraries)

  • Motion Design
    High proficiency in After Effects & Premiere
    Audio mixing & syncing
    Character design set up
    Character rigging
    Character animation
  • Graphic Design
    Custom Typeface (font) design
    Illustration (various styles: vector, line, traditional, painterly)
    Branding & Corporate Identity (logo, typography, colour palette, photography/imagery guidelines, etc)
    Book Design
  • Design Apps
    Adobe CC (expert level in Photoshop, Illustrator, InDesign, After Effects)
  • Business Apps
    Google apps (Docs, Drive, Mail, etc)
    Windows & MacOS
    MS Office (expert in Word, Powerpoint)
  • Web Design