Extending the UTSU brand into the Student Commons
The new Student Commons, created by the University of Toronto Student Union, needed a new look that reflected the existing UTSU brand in a playful way.
Using the new Student Commons logo, my task was to create a wide variety of brand applications — print and digital ads, slideshows, banners, and all the environmental design and signage around the building. The main challenge for this project was to work with the existing signage to create a visual language for the wayfinding and brand applications throughout the building.
(photographs courtesy of Brenda Little; logo design by Iffat Jokhio, both Senior Designers on this project)
Photography and editorial — Natasha Savicheva
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